As we step into 2024, it’s evident that this year is poised to be the turning point for artificial intelligence (AI), making the leap from the sidelines to the mainstream. While some companies have long utilized AI and machine-learning for operational gains, the spotlight now shifts to generative AI tools like ChatGPT and Microsoft Copilot.
David Brodeur-Johnson, principal analyst at Forrester, predicts a pivotal shift as organizations increasingly tap into generative AI. He envisions firms harnessing this technology to extract insights from their internal data, empowering employees to excel in their roles.
However, while the corporate world eagerly embraces automation – with Digitate’s research indicating a whopping 90% of IT decision-makers planning its implementation in the next year – employees harbor fears. Forrester’s study reveals that 86% of U.S. workers fear job loss to AI and automation, with 31% expecting this trend within the next two to five years.
The narrative, though, isn’t one of doom and gloom. Bev White, CEO at Nash Squared, emphasizes the historical pattern of technological evolution. She highlights that while certain roles might be phased out, AI and automation enhance productivity and job satisfaction.
White draws attention to GitHub Copilot, noting that developers using generative AI complete tasks 55% faster and experience higher job satisfaction. The evolving job market will, in fact, allow professionals to focus on essential, value-added tasks.
Ben Elms, CRO at Expereo, echoes this sentiment, stressing that AI creates opportunities and jobs rather than replacing them. Success, he says, lies in applying AI to the right use cases, where it complements human abilities.
The sentiment is shared by technology leaders like Hari Ramamurthy from The Home Depot. AI and automation, he believes, liberate workers from mundane tasks, allowing them to engage in more meaningful, fulfilling work.
Michelle Smith from Barnardo’s, a UK charity, envisions AI freeing up time for frontline services, emphasizing the importance of relationships and human interaction.
As the AI revolution unfolds, the key lies in balancing technological innovation with a human touch. While some roles may evolve, the overarching goal is to empower individuals, foster creativity, and unlock new possibilities in the ever-changing landscape of work. In 2024, it’s not just about automation; it’s about augmentation and evolution.
